Kamis, 31 Mei 2012

[J133.Ebook] Ebook [ Beginning Python Visualization: Crafting Visual Transformation Scripts

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  • Published on: 1656
  • Binding: Paperback

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Jumat, 25 Mei 2012

[Y194.Ebook] Ebook Free Essentials of Administering Team Foundation Server 2015: Using TFS 2015 to accelerate your software development, by Gary Gauvin

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Essentials of Administering Team Foundation Server 2015: Using TFS 2015 to accelerate your software development, by Gary Gauvin

This book covers the critical as well as the less obvious aspects of managing Microsoft Team Foundation Server 2015 in a variety of development and test environments. Coverage includes basic installation, initial configuration, maintenance, and common trouble shooting techniques, sizing, and performance considerations.

Essentials of Administering Team Foundation Server 2015 explains how TFS can help you incorporate source control in your development environment. You'll learn how to set up TFS to match how you develop software.

The book covers using TFS in the whole development process, along with practical advice on how to use its features effectively to get up to speed quickly.

In addition, the author dives into using TFS in your team covering subjects like setting up accounts for different roles, manage users, and groups--plus what you need to know about TFS security and running a secure team.

No discussion of a centralized system like TFS would be complete without learning how to back up and restore it, and the author covers what you will need to know to maintain your TFS including the backup and restore details required to properly plan for disaster recovery.

The book details what you need to know about TFS functionality in creating and setting up collections and projects, how to manage the build process with Team Build (including setting it up and deploying build server and agents), using templates to speed up the creation of builds, building multi-platform solutions, and testing.

In this book, you’ll learn how to:

  • Plan, install, and configure TFS
  • Secure your TFS environment
  • Plan and manage source control with TFS
  • Manage the development process with TFS
  • Manage the build process
  • Test with TFS




  • Sales Rank: #418762 in Books
  • Published on: 2015-12-16
  • Released on: 2015-12-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .47" w x 7.00" l, .0 pounds
  • Binding: Paperback
  • 188 pages

From the Back Cover

This book covers the critical as well as the less obvious aspects of managing Microsoft Team Foundation Server 2015 in a variety of development and test environments. Coverage includes basic installation, initial configuration, maintenance, and common trouble shooting techniques, sizing, and performance considerations.

Essentials of Administering Team Foundation Server 2015 explains how TFS can help you incorporate source control in your development environment. You'll learn how to set up TFS to match how you develop software.

The book covers using TFS in the whole development process, along with practical advice on how to use its features effectively to get up to speed quickly.

In addition, the author dives into using TFS in your team covering subjects like setting up accounts for different roles, manage users, and groups--plus what you need to know about TFS security and running a secure team.

No discussion of a centralized system like TFS would be complete without learning how to back up and restore it, and the author covers what you will need to know to maintain your TFS including the backup and restore details required to properly plan for disaster recovery.

The book details what you need to know about TFS functionality in creating and setting up collections and projects, how to manage the build process with Team Build (including setting it up and deploying build server and agents), using templates to speed up the creation of builds, building multi-platform solutions, and testing.

In this book, you’ll learn how to:

  • Plan, install, and configure TFS
  • Secure your TFS environment
  • Plan and manage source control with TFS
  • Manage the development process with TFS
  • Manage the build process
  • Test with TFS




About the Author
Gary has worked in software development for over 20 years, spanning many industries and disciplines. Gary is a Microsoft MVP in the ALM specialty, working closely with Microsoft on the Team Foundation Server 2012 release. He has consulted and worked for the nation’s top technology companies.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Sufficiently helpful bare bones guide, a bit too expensive for what you get
By Hindu12
This book provides a very brief overview for setting up a TFS environment. While there are a couple helpful tips, especially regarding active directory user groups, this book is basically an install guide that will take you step-by-step to configure a bare bones TFS environment. However, the price of the book compared to the amount of actual useful information is hard to make this book a good value.

0 of 0 people found the following review helpful.
Fine for a Beginner
By T Anderson
The book does what the title says it will do and covers the essentials.

The author does not go into upgrades beyond mentioning them. There are very few places doing fresh installs.

This book would be good for someone who wants to stand up a VM to play around with and learn TFS.

I am doing a 2013 to 2015 upgrade. I have done the 2010 to 2013 upgrade which included moving from a 32bit to 64bit server.

This book didn't really have anything of value in it for me, but I do think it would be good for someone new to TFS.

0 of 0 people found the following review helpful.
Great book for anybody setting up an on-premises TFS environment
By Amazon Customer
Great book for anybody setting up an on-premises TFS environment. Gary goes through step by step on how to get everything configured, what the options mean and why. Includes many screenshots making it impossible to get lost.

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Haunted Heartland - True Ghost Stories From The American Midwest, by Beth & Norman, Michael Scott

stories of hauntings in many mid-west states

  • Sales Rank: #2877086 in Books
  • Published on: 1991
  • Binding: Hardcover

Most helpful customer reviews

0 of 0 people found the following review helpful.
ebook coming?
By Jason Holbrook
Loved the book. Had it for quite a while. Now wish they had a ebook option

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Rabu, 23 Mei 2012

[B227.Ebook] Ebook Investigating High-Tech Crime, by Michael Knetzger, Jeremy Muraski

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Investigating High-Tech Crime, by Michael Knetzger, Jeremy Muraski

Written for first responders, this book was developed to address the need for an investigator’s guide to high tech crime. Filled with real world examples, it is meant to be a hands-on training tool as well as a long-term reference manual. Chapters and materials are sequenced using a building block approach–one that ensures all readers have the baseline knowledge needed to advance to the more complex topic areas. With an emphasis on demystifying the world of high tech crime, this book uses plain terms and real world analogies to make concepts accessible and meaningful to those on the front lines. Helps individuals with varied experience grasp important technology concepts and become more confident in the field. Starts with the broad base level knowledge and works steadily toward explaining the complex rules and methodologies associated with a full computer seizure and forensic examination. Contains a variety of material (learning goals and objectives, individual and collaborative exercises, search warrant examples, technology comparisons etc.) so information is meaningful to diverse learners.  Functions as an investigator’s guide to high tech crime and can be used as a hands-on training tool or long-term reference manual.

  • Sales Rank: #85739 in Books
  • Brand: Knetzger, Michael/ Muraski, Jeremy
  • Published on: 2007-02-19
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .70" w x 7.00" l, 1.25 pounds
  • Binding: Paperback
  • 400 pages

From the Back Cover

Computers have become an integral part of our daily lives.  It should come as no surprise that the criminal minds have turned to computers and the Internet to commit crimes.  New crimes and criminals are enduring as each new technology is introduced.

 

This text never loses touch with the reality that not every investigator is computer savvy, while still offering advanced knowledge in an easy to understand manner.  Everything is based upon a building block approach, with each chapter forming a foundation for the next

 

Written in everyday language, this text demystifies the often complex world of computer technology, translating it into a format that can be easily understood by a computer novice, while striving to incorporate concepts and references useful for the experienced investigator.  It doesn’t end there, it continues with exploring high-tech crimes demonstrating all of the tools and methods used by criminals, while teaching the techniques used by investigators to catch and prosecute them.

 

“This well-written book is truly a one-stop-shop overview of the high-tech crimes career field, whether the student is a college student, basic police recruit, or a mid-level manager… Concepts are laid out with crystal clarity.”

Dave Pettinari, Colorado State University, Pueblo, CO

 

“This book provides a thorough overview of the major current computer crimes or cyber crimes and specific investigative techniques necessary for future practitioners.”

Jennifer Gossett, Indiana University of Pennsylvania, Indiana, PA

About the Author

Michael R. Knetzger is a fourteen-year law enforcement veteran and currently a Lieutenant and Field Training Supervisor with the Green Bay (WI) Police Department.  Prior to in Titletown, USA, he served as a patrol officer and detective for the Town of Brookfield (WI) Police Department.  Mr. Knetzger is also a certified State of Wisconsin Technical College Instructor and teaches criminal justice courses at Northeast Wisconsin Technical College (NWTC), Colorado Technical University Online (CTUonline) and ITT Technical Institute.  He has successfully completed the International Association of Computer Investigative Specialists (IACIS) forensic examiner program, Basic Data Recovery & Analysis (BDRA) course, and several other courses and seminars on investigating internet crimes.  Mr. Knetzger has written and developed college course curriculum and co-wrote the "Investigating High Tech Crimes" course at NWTC.  He is also a certified tactical instructor and teaches defensive and arrest tactics (DAAT), firearms, and professional communications skills courses to new law enforcement recruits.

 

Mr. Knetzger holds a Master's degree in Public Administration from the University of Wisconsin - Oshkosh, a Bachelor's degree in Justice and Public Policy from Concordia University (WI), and an Associate's degree in Police Science from Waukesha County Technical College.

 

Jeremy A. Muraski is an eight-year law enforcement veteran and currently an Advanced Patrol Officer, Webmaster and Field Training Officer with the Green Bay (WI) Police Department.  Prior to serving and protecting in Packer City, USA, he works as a Network Administrator for Kimberly Clark Corporation.  Prior to that, he worked various jobs as a Computer Support Engineer and Help Desk Specialist supporting online investors for Fidelity Investments.  A proud graduate of The University of Wisconsin - Madison, Mr. Muraski is also certified to teach for The Wisconsin Technical College System and teaches criminal justice courses at Northeast Wisconsin Technical College (NWTC), including Investigating High Tech Crimes, and Juvenile Law.  He has successfully completed AccessData's Forensic Toolkit Course, the National White Collar Crime Center's Basic Data Recovery & Analysis (BDRA) course, and several other courses and seminars on investigating Internet crimes.  Mr. Muraski has written and developed college course curriculum and co-wrote the "Investigating High Tech Crimes" course at NWTC.  In addition to computer forensic certifications, Mr. Muraski also holds numerous other computer forensics certifications including Microsoft Access Database Design and Administration, Website Design and Computer Network Administration. 

 

Mr. Muraski holds a Bachelor's degree in Behavioral Science and Law from the University of Wisconsin - Madison, with a Criminal Justice Certificate. 

 

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great book for the beginner to expert
By ChiBearsGirl13
I'm advanced imtermediate I'd say but I had lawyers, doctors, etc in my computer forensics class and we all pretty much agreed that this book was great. REALLY easy to read with great, simple explanations that made the difficult tech things seem easy. I'd reccomend this to keep on your shelves to anyone who is getting into modern day forensics as a quick reference guide!

0 of 0 people found the following review helpful.
A Great Textbook
By uRock
I was expecting this to be a boring text book, but it has turned out to be very informative and seems very good for its time. I say this because the book was written in 2008 and a lot has changed since then. I doesn't list Gmail as being a competitor with Hotmail and YahooMail. Myspace was the primary social network listed, as I don't think they ever mention Facebook.

0 of 0 people found the following review helpful.
This is a good book.
By BETTY DAVIS " BET"
This is a good book if you are majoring in criminal justice. It has numerous information that gives factual information in regards to crime scene situations.

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  • Sales Rank: #9398766 in Books
  • Brand: Brand: Cengage Learning
  • Published on: 1996-05-01
  • Original language: English
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: CD-ROM
Features
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Selasa, 22 Mei 2012

[M725.Ebook] Ebook Interventional Cardiology, by Spencer B. King III, Alan C. Yeung

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Interventional Cardiology, by Spencer B. King III, Alan C. Yeung

The first-ever primer for the cardiovascular interventionalist -- filled with up-to-date procedural advice!

4 STAR DOODY'S REVIEW!
"This is a one-of-a-kind textbook for fellows in training and practicing interventionalists....This is an excellent and comprehensive book that fills a need for information on procedural techniques and avoidance of complications. It will be a welcome addition to the interventionalist's library."--Doody's Review Service

Filling a crucial gap in procedural knowledge, this groundbreaking reference is the first to focus on interventional cardiovascular procedures. The book includes a full section on procedures as well as chapters on the necessary scientific foundation, to which specialists will refer every day in their clinical practice. In addition, each procedural chapter is loaded with valuable tips and pitfalls from an internationally recognized group of experts.

Interventional Cardiology starts with a useful look the relevant anatomy, physiology, and pathophysiology for interventional cardiology. It then covers the principles of the catheterization laboratory and its equipment plus pharmacology before moving on to a step-by-step review of individual procedures and other pertinent topics.The comprehensive coverage of the book is highly accessible thanks to a well-organized full-color format that synthesizes important information and provides a consistent template in describing each procedure. Throughout the book, charts and tables help to summarize key concepts and can serve as the basis for a detailed overview.

Features:

  • A first-of-its-kind, in-depth survey of procedural skills for interventional cardiology-edited by two of the foremost experts in the field, and featuring contributions from key opinion leaders in interventional cardiology
  • Top-to-bottom coverage of the latest interventional cardiology techniques
  • Valuable perspectives on avoiding and properly managing complications
  • Up-to-date information on devices
  • An extensive illustration program with four-color images and figures throughout

    • Sales Rank: #2669268 in Books
    • Published on: 2006-12-25
    • Original language: English
    • Number of items: 1
    • Dimensions: 11.00" h x 1.65" w x 8.70" l, 6.17 pounds
    • Binding: Hardcover
    • 864 pages

    Review
    "This is a one-of-a-kind textbook for fellows in training and practicing interventionalists. While the bulk of the book is devoted to the clinical aspects of interventional procedure performance, each author focuses on avoiding procedural complications....This is an excellent and comprehensive book that fills a need for information on procedural techniques and avoidance of complications. It will be a welcome addition to the interventionalist's library. 4 Stars!"--"Doody's Review Service"

    About the Author
    Spencer B. King, III, MD Director, Interventional Cardiology Emory University School of Medicine Atlanta, GA

    Alan Yeung, Head, Division of Cardiovascular Medicine Director, Interventional Cardiology Stanford University School of Medicine Stanford CA 94305 US

    Most helpful customer reviews

    13 of 16 people found the following review helpful.
    GOOD ONLY AS ENTRY LEVEL
    By A.I. Gkountinakis
    IT IS A GOOD BOOK AS ENTRY LEVEL. IT DOES NOT HAVE THE NECASSARY DEAPTH ... GOOD AS A THEOROTICAL KNOWLLEGE. IT HAVE NOT CHANGED - HELPED MY UPDATE PRACTICE.

    0 of 1 people found the following review helpful.
    Not very helpful to the medically untrained.
    By Marion Scharfe
    From the perspective of a non-professional, medically untrained person, I would have liked the book to be written in a more understandable way. Therefore, it was hardly helpful to me.

    2 of 7 people found the following review helpful.
    Excellent Interventional Cardiology & Peripheral Vascular reference book
    By Jim Wilkes
    Superb reference book of leading-edge theory, trends, and applications of diagnostic and interventional cardiology and peripheral vascular techiniques and practices. Highly recommend. One of the best reference text books available.

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  • Kamis, 17 Mei 2012

    [R530.Ebook] Free Ebook Integrating Water Resources Management: Interdisciplinary Methodologies and Strategies in Practice (European Water Research)From Brand:

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    • Sales Rank: #11726950 in Books
    • Brand: Brand: IWA Publishing
    • Published on: 2010-08-25
    • Original language: English
    • Number of items: 1
    • Dimensions: 11.69" h x .38" w x 8.27" l, .98 pounds
    • Binding: Paperback
    • 180 pages
    Features
    • Used Book in Good Condition

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    Kamis, 10 Mei 2012

    [C608.Ebook] Free Ebook The Valley Of Bones (Dance to the Music of Time 07)

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    Jumat, 04 Mei 2012

    [R507.Ebook] Download Ebook What Chinese Want: Culture, Communism and the Modern Chinese Consumer, by Tom Doctoroff

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    Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including:
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    • Sales Rank: #1120707 in Books
    • Published on: 2012-05-22
    • Released on: 2012-05-22
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.56" h x 1.03" w x 6.53" l, .94 pounds
    • Binding: Hardcover
    • 272 pages

    Review

    “With insight and energy, Doctoroff…takes on the daunting task of explaining the Chinese character… This in-depth, lively prĂ©cis of modern-day China is an invaluable guide to anyone hoping to do business in the fast-growing Eastern market.” ―Publishers Weekly

    “A primer on Chinese consumers [with] each paragraph delivering a takeaway pearl of wisdom… A no-nonsense book by an enlightened capitalist.” ―Kirkus Reviews

    “'Gaining familiarity with China's basic philosophies and culture will help businesspeople create new opportunities, offer competitive advantages, and avoid pitfalls. Doctoroff offers his readers practical advice as well as examples of successful marketing campaigns in China…An essential read.” ―Library Journal

    “Do not go to China―with your product, your ideas, or yourself―without reading this book. Tom Doctoroff is a triple value interpreter; marketer, historian, and philosopher of all things China.” ―Charlotte Beers, former Chairman Ogilvy, J. Walter Thompson, and author of I'd Rather Be in Charge

    “It takes decades for outsiders to begin to understand how China really works. In his latest book, Tom has distilled a career worth of professional and personal reflections into a potent cocktail of insights. This book is a must-read shortcut for any guest working in China trying to make sense of the overwhelming complexity and depth of China's consumer landscape.” ―Alan Jope, President, Unilever, North Asia

    “Tom Doctoroff's insightful book What Chinese Want is a gem. It provides a unique perspective on why the Chinese think the way they do, history's role in China today - and unlocks mysteries one might have not even noticed. A must-read for those traveling to China―from the casual visitor to the corporate executive wrestling with the mechanics of Chinese society.” ―Stefan Halper, author of America Alone and The Beijing Consensus

    “'What do Chinese Want?' It's a big question. But marketing guru Tom Doctoroff can handle it. He approaches rough business challenges not only strategically but also psychologically. He catches what numbers don't capture: the heart of a people and how it affects who succeeds and who fails on the mainland.” ―Jing Ulrich, Managing Director & Chairman of Global Markets, China, J.P. Morgan

    “Tom's unique experience and perspective is a boon to anyone who plans to address the Chinese consumer. In so far as it is possible to sum the sentiment and unique cultural underpinnings of this mammoth country, Tom has done it.” ―Kathleen Hall, Windows Global Campaigns and Product Marketing General Manager, Microsoft

    “In explaining what Chinese consumers want, Doctoroff vividly shows us where China is headed as a society and a world power.” ―Garrick Utley, Senior Fellow SUNY Levin Institute

    “What Chinese Want is required reading for any business person that deals with Chinese nationals or companies. It will help you quickly learn what was so hard for me to understand during my five years of living in China: China is very different from the West, and Tom Doctoroff will explain what you need to know to succeed there.” ―Miguel Patricio, President of Anheuser Busch Inbev for Asia Pacific

    “The scale of potential opportunity in China is staggering. But business people who want to succeed in China often feel like they have landed on a different planet. Tom Doctoroff's book offers a very insightful, down-to-earth analysis of both what's driving growth in China as well as a nuanced analysis of the psychology of Chinese leaders and people. Anyone who wants to succeed big time in China will find his book very helpful and interesting.” ―Dr. Ramesh Tainwala, President Asia Pacific and Middle East, Samsonite Group

    “Tom Doctoroff's What Chinese Want succeeds in linking the most dynamic facets of the modern Chinese commercial and consumer landscape with the unique and timeless characteristics of China's people and culture.” ―John Quelch, Distinguished Professor of International Management, Vice President and Dean, CEIBS (China Europe International Business School)

    “This is a breakthrough work on the modern Chinese consumer. Rooted in a long and successful career in China, Tom Doctoroff's book gives a concrete, in-depth, and simple explanation about how this mysterious land really works that will begin to change the world's biased understanding of a great country.” ―Pierre Xiao Lu, author of Elite China, professor of marketing at Fudan University in Shanghai, and Founder of China Market Institute Consulting

    About the Author

    Tom Doctoroff is the Northeast Asia Area Director and Greater China CEO for J. Walter Thompson, the author of Billions, and a leading authority on marketing in China and Chinese consumer culture, with more than thirteen years of experience in mainland China. He has appeared regularly on CNBC, NBC, Bloomberg, and National Public Radio and is frequently featured in publications ranging from the Financial Times and Business Week to The Wall Street Journal and The New York Times. He is also a columnist for the China Economic Review and the Chinese magazine Global Entrepreneur. Doctoroff is the recipient of the Magnolia Government Award, the highest honor given by the Shanghai municipal government to expatriates, and was selected to be an official torchbearer for the Beijing 2008 Olympics.

    Most helpful customer reviews

    4 of 4 people found the following review helpful.
    A must-read for those involved in China, but will take work to get through
    By E. Sander
    I have been working in China for 1,5 year now and was immediately fascinated by the title and context of this book. In the past 2 years I have been extensively reading about China, its culture and the psyche of its people in an attempt to understand them. Bit by bit I have been putting the complex puzzle of China and the Chinese together only to see that the resulting picture still never made complete sense. I expected a lot from books like Kotler's 'Marketing Management in China', but it proved little more than his regular 'Marketing Management' book with some added Chinese case material. After reading an article about Doctoroff's book online I knew I had to get myself a copy immediately (which initially proved a bit challenging since the book itself is banned in China).

    After having read the book I have to agree with both the positive and negative comments in other reviews. First of all, this is a must-read for people in the marketing, sales and advertising professions that consider China to be a (potential) market for their products or services. Even for people that are not necessarily working in these areas but are still involved with Chinese people (whether or not professionally) this is a recommended read. Doctoroff's experience, undoubtfully backed by investments in market research at his advertising agency, provides us with an invaluable source of information and understanding about China and the Chinese. And most of what Doctoroff writes seems to be spot on. An interesting aspect is the way Doctoroff 'zooms out'. Starting with the individual consumers, then discussing the society, than China's place in the world, while touching upon many different very relevant subjects along the way. It has given me many new insights, resulting in instant adjustments to my own projects. As Doctoroff writes, the biggest mistake is to think that we 'get' the Chinese and our Western concepts will work. They won't. This book will help you to better understand them and your own misconceptions.

    So far so good.

    A less positive aspect is the readability of the book. I have found a few problems here. English is not my first language but I have been reading English business literature for 20 years without any problem. In certain sections of this book I found the language style unnecesary pretentious, complicated and unappealing. The subject matter is complex enough to understand without making the text read like business proze.
    Also, the book reads like a Powerpoint presentation. It consists of no less than 37 short chapters, each split into several sub-subjects, which are then split into sub-elements on a paragraph level where the text often consists of long lists of examples. The book reads like a constant dissection, which can be quite tiring after a while. At times the book also feels like a collection of short essays or columns, with an overlap in explanations. Sometimes constant explanation of the 'ambition versus anxiety' concept returns so often that the text almost becomes predictable. The structure of the book often gives it the feel of an encyclopedia, although I have found using the index in the back of the book, attempting to find and re-read something specific, rather useless.

    The book could definitely have been more enjoyable with more anecdotes, a lighter tone and more sense of humour. I have found that when reading other books like 'When A Billion Chinese Jump' I would have vivid discussions with friends and colleagues about the content matter, mainly because the anecdotes in that book suppported the factual information so well and brought it to life in the reader's mind. People remember stories, not endless lists of facts. For this book the lack of such a balance and they way the text is structured often made me say to others 'I can't quite remember what it said about this subject, but it is a really interesting book.'

    So let's leave it at that. A must-read for some people that will however take some energy and perseverence for some to chew through.

    5 of 6 people found the following review helpful.
    Excellent look at China today...
    By Jill Meyer
    A few years ago - must have been in 2004 - I was visiting my son in Shanghai and while traveling to Pudong Airport to leave, I saw a huge road-side billboard touting the newest, glitziest, apartment complex then under construction. Aimed at the new wealthy in Shanghai, as well as foreigners working there, the title of the complex was "Richgate". Now, "Richgate", completed in 2005 is still attracting tenants and I assume still has the same cache it had when it was under construction 8 years ago. Tom Doctoroff, in his new book, "What Chinese Want", attempts to explain the new Chinese "market" to foreigners who want to do business in China. Though he doesn't talk about "Richgate", Doctoroff writes well about the "New China", the very people who might be attracted to such a project.

    Tom Doctoroff is currently head of JWT in China and has lived in Shanghai for ten or so years. He lives in the French Concession in a row-house apartment and was evidently not tempted to live (it up) at Richgate. As an advertising and marketing expert, he takes the reader through the intricacies of selling and marketing to the Chinese. Doctoroff's title, "What Chinese Want" is interesting in itself. Notice he leaves out "the" between "What" and "Chinese", therefore bringing his findings down a bit from the macro "the Chinese" to the micro "Chinese". There's a difference in meaning by leaving out "the" in the title, and unless it was a mistake (which I doubt), Doctoroff gives the reader a bit of a look at the individual person in China, rather than the mass of Chinese, as consumers.

    But, in truth, Doctoroff also speaks about the mass Chinese consumer. He writes about everything from interpersonal relationships in both business and family lives, the embrace of some international couture brands but not others, and how the different generations value and purchase items. He's also writing mainly about the new China, the people in the embrace of the quasi-capitalistic/quasi-Communist economy. Those people who've moved from the countryside to the major cities to take advantage of better education and better job opportunities. And with those increased opportunities come the increased pressure to buy into the new society by buying the new products offered for sale. Cars, which are generally a hassle to keep in the crowded cities, are seen as objects of success by both the middle and upper-classes. And if you can't afford a whole Prada purse, you can still make do with a Prada key chain.

    Tom Doctoroff's book is a fascinating look at China today from a worldly marketing standpoint. While written for the international marketer, the book contains enough interesting points for people like me who are interested in China and its place in the world.

    10 of 13 people found the following review helpful.
    Couldn't Even Finish It
    By Craig Rutkowske
    I bought this book on a whim just to try and keep up with what is going on in China outside specifically what makes it to the news. I couldn't get past page 70 of this book. Although I think the content of the book is interesting, I felt like the writing style was overly complicated for no reason other than to sound overly complicated. I often found myself having to re-read the same sentences and paragraphs multiple times to catch the meaning. This frustrated me to the point that I would read one of the two or three page sections per sitting and then put the book down for 2-3 days before I could muster the courage to pick it up again.

    Perhaps I am not the target audience for the book, but I would personally not recommend it as a "leisurely read."

    See all 22 customer reviews...

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