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Minggu, 22 Februari 2015

[V587.Ebook] Free Ebook The 7 Elements of Highly Effective Advertising, by Gabriel Aluisy

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Have you ever had an ad that was a complete dud? Have you ever sunk a ton of money into a campaign and the phone never rang? You're not alone, but there's a better way!

This book teaches entrepreneurs and managers an effective step-by-step process of creating advertisements that hook customers and generate more sales. You'll learn the different ad types, their effect in the different stages of the sales cycle and the best scenarios in which to use them. Along the way, readers will learn the benefits of split testing, creating focus groups, tracking results and the personality traits of people across generational divides. Whether you're creating pay per click ads, email campaigns, billboards or magazine spreads, the principles and techniques taught in this book will apply.

Bonus content includes links to downloadable worksheets and tools that will enhance your learning experience as you follow the steps in this book.

Sales Rank: #2578659 in eBooks
Published on: 2015-11-02
Released on: 2015-11-02
Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
An essential checklist for advertising!
By Amazon Customer
Gabriel Aluisy has done it again! This book is extremely easy to follow by any business owner, and takes them by the hand to explore an essential checklist for ads. Many people at the helm of businesses and corporations pull the trigger on mass advertising, but this book will help drill down and understand that at the end of the day, it's about thinking around what each individual buyer cares about and responds to. Gabriel's book lays these elementary concepts in a smooth and simple manner, with plenty of examples to follow.

0 of 0 people found the following review helpful.
This book is easy to read
By Kate Cillian
Short and to the point - just how advertising should be! This book is easy to read. The photo examples made it easy to differentiate the various types of ads. On my next road trip, I will be analyzing all of the billboards and will easily recall which type of ad is being displayed. I highly recommend this book to any small business that needs some help with their advertising.

0 of 0 people found the following review helpful.
Don't Waste Money on Ineffective Ads - Read This First!
By Brandtastic
As a marketer myself, my agency has done it's share of ads for clients. Some good, some not so much! This quick read is a great summary of the 6 ad types and the 7 things that make an effective ad. The advice is spot on and if you follow it there is little doubt that your ad campaigns will yield more of that coveted ROI everyone wants to see.

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Sabtu, 21 Februari 2015

[B897.Ebook] Free PDF Macroeconomics, Updated Edition (2nd Edition), by R. Glenn Hubbard, Anthony P. O'Brien

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The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today–like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the “amazing shrinking dollar.” In-depth coverage of economics with particular focus on Economic Efficiency, Government Price Setting, and Taxes, Aggregate Demand and Aggregate Supply Analysis.The updated edition also offers insights into the exciting economic topics that are in the news and affecting all of us today–like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the “amazing shrinking dollar.” MARKET: For anyone in business who wants to benefit from understanding the economic forces behind their work.

Sales Rank: #1401727 in Books
Published on: 2008-12-18
Original language: English
Number of items: 1
Dimensions: 10.76" h x .94" w x 8.56" l, 3.20 pounds
Binding: Paperback
720 pages

About the Author

Glenn Hubbard policymaker, professor, and researcher.

R.Glenn Hubbard is the Dean and Russell L. Carson Professor of Finance and Economics in the Graduate School of Business at Columbia University and Professor of Economics in Columbia’s Faculty of Arts and Sciences. He is also a research associate of the National Bureau of Economic Research and a director of Automatic Data Processing, Black Rock Closed-End Funds, Dex Media, Duke Realty, KKR Financial Corporation, and Ripplewood Holdings. He received his Ph.D. in economics from Harvard University in 1983. From 2001–2003, he served as Chairman of the White House Council of Economic Advisers, and from 1991–1993, he was Deputy Assistant Secretary of the U.S. Treasury Department. Glenn Hubbard’s fields of specialization are public economics, financial markets and institutions, corporate finance, macroeconomics, industrial organization, and public policy. He is the author of more than 90 articles in leading journals, including the American Economic Review, Journal of Finance, Journal of Financial Economics, Journal of Political Economy, Journal of Public Economics, Quarterly Journal of Economics, RAND Journal of Economics, and Review of Economics and Statistics. His research has been supported by grants from the National Science Foundation, the National Bureau of Economic Research, and numerous private foundations.

Tony O’Brien award-winning professor and researcher.

Anthony Patrick O’Brien is a professor of economics at Lehigh University. He received his Ph.D. from the University of California, Berkeley, in 1987. He has taught principles of economics for more than 15 years, in both large sections and small honors classes. He received the Lehigh University Award for Distinguished Teaching. He was formerly the director of the Diamond Center for Economic Education and was named a Dana Foundation Faculty Fellow and Lehigh Class of 1961 Professor of Economics. He has been a visiting professor at the University of California, Santa Barbara, and the Graduate School of Industrial Administration at Carnegie Mellon University. Anthony O’Brien’s research has dealt with such issues as the evolution of the U.S. automobile industry, the sources of U.S. economic competitiveness, the development of U.S. trade policy, the causes of the Great Depression, and the causes of black–white income differences. His research has been published in leading journals, including the American Economic Review, the Quarterly Journal of Economics, the Journal of Money, Credit, and Banking, Industrial Relations, and the Journal of Economic History. His research has been supported by grants from government agencies and private foundations. In addition to teaching and writing, Anthony O’Brien also serves on the editorial board of the Journal of Socio-economics.

Most helpful customer reviews

18 of 26 people found the following review helpful.
book is fine, but no myeconlab access code.
By AugustRush
hi, guys, please do not buy this one, this do not have the myeconlab access code, you need another 45 dollars to buy the code, terrible seller.

6 of 9 people found the following review helpful.
Satisfactory Econ Reference BUT ANOTHER/CHEAPER ALTERNATIVE
By jem2a
I used this book for my introductory microeconomics course. I thought it should be known that there is another version of this book with ISBN 9780136022008. It has EXACTLY the same content as the regular text but is labelled as the student value edition. Instead of being a book, the pages are on loose leaf paper. This was great since it could still be carried around collectively in a binder or I could take certain chapters out to class. It is possible to find this other version for a lower price than that of the normal paperback text..
Microeconomics, Student Value Edition (3rd Edition)

1 of 1 people found the following review helpful.
good
By keith lewis
Very good it helped me out in class was well written and easy to understand the author did a great job

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[U439.Ebook] Download Ebook Food Photography: A Beginner's Guide to Creating Appetizing Images, by Corinna Gissemann

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Anyone who has been inspired to take a picture of a great-looking meal knows that creating a successful food photograph is not easy. Though the food may look amazing, the resulting image can often end up mediocre and unappealing. Whether you want to create great food images for your blog or break into the world of commercial food photography, Food Photography is the perfect place to start your journey. Corinna Gissemann, a professional food photographer, walks you through everything you need to know, starting with a primer on equipment and exposure, followed by a detailed explanation of the extremely important roles that light, composition, and styling play in food photography. In these chapters, you’ll learn all about hard vs. soft light, how to use reflectors and flash, how to frame your image so that your subject matter truly pops, the food styling techniques that will have your viewers getting hungry, and much more! Additionally, entire chapters are devoted to editing and managing your images in Lightroom, the props you need to have in order to create great food photos, and all the tips and tricks that will save you time and help make getting “the shot” that much easier.

Sales Rank: #354612 in Books
Published on: 2016-07-22
Original language: English
Number of items: 1
Dimensions: 10.00" h x .60" w x 8.00" l, .0 pounds
Binding: Paperback
232 pages

About the Author
In 2011, Corinna Gissemann entered the world of stock photography, specializing in food and still life photography. Her pictures have been published in numerous magazines and books, and they have been sold internationally to multiple picture agencies. More about Corrinna and her work can be found at corinnagissemann.de.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Ditch your phone camera
By Henry Garcia
I'm delighted by this book! I really like that Corinna not only shared her experience on how to entice the viewer through a mouthwatering photo but she also explains in depth the technical part of photography. Her lighting chapter is excellent and will give you great insights on how to achieve certain mood using light. I'm a portrait photography but an enthusiastic food photographer. Photographing food is somewhat different from photographing people and as you read this book you'll find out why. This is a good book for both experienced photographers who want to learn how to photograph food and for anyone in the food business who wants to be able to photograph their own work. Her technical chapters are easy to read and get right to the point. I love that she gave us some great DIY tips showing us that you don't always need expensive gear to achieve mouthwatering images. I highly recommend this books for bloggers, restaurant owners, and any photographer that wants to learn the nuances of photographing food.

0 of 0 people found the following review helpful.
OUTSTANDING!!
By Darlene W.
Outstanding book if you are interested in Food Photography! Easy to understand techniques, lot's of beautiful photos throughout. All the mystery, tips and tricks are revealed in this book! If you can only buy one book on Food Photography, let this be the one! Highly recommend!

1 of 1 people found the following review helpful.
A complete guide for anyone wanting to get started in food photography
By x domingo buendia
We tend to think of food photography as a simple task to do, just point your camera at the food in front of you and bang! If you've ever had a go at taking a picture of that food in front of you, I'm sure you had experienced the difficulties to get a flattering portrayals of that food. The ever growing use of pictures for social media tend to disguise these difficulties. I get it all the time as a professional food photographer, friends and clients alike constantly saying “I had a go with my phone or my sister's camera and it doesn't look like #foodporn pictures”

With her new book on how to shoot food photography, Corinna Gissemann breaks it down to us in an extensive yet complete guide of all aspects involving food photography and gives us a clear step by step guide on how to achieve the quality we encounter in magazines, blogs and social media websites.
This progressive guide will give you a strong foundation to get your photography started but be ware! This book is not a quick easy read as the amount of information is extensive (232 pages) and very technical. This can be confusing if you're a complete novice, so don't get frustrated, just take your time and let things sit in the back of your head.
Each chapter has the cooperation of the photographed examples and diagrams— they illustrate better what the author is referring to which makes it easier since the basic concepts of photography are quite hard to understand at first.
As you keep on reading, the book takes you to more complex techniques like lighting, design, composition and styling. And then it starts challenging your creativity. I'm glad Corinna wrote a chapter on editing as this is essential for ALL food photography.
The press release from the book's publisher states:

“Instagrammers, bloggers, and aspiring food photographers–this new book will teach you all the tips and tricks you need to create mouthwatering food photos every time!
Anyone who has been inspired to take a picture of a great-looking meal knows that creating a successful food photograph is not easy. Though the food may look amazing, the resulting image can often end up mediocre and unappealing. Whether you want to create great food images for your blog or break into the world of commercial food photography, Food Photography is the perfect place to start your journey.
Corinna Gissemann, a professional food photographer, walks you through everything you need to know, starting with a primer on equipment and exposure, followed by a detailed explanation of the extremely important roles that light, composition, and styling play in food photography. In these chapters, you’ll learn all about hard vs. soft light, how to use reflectors and flash, how to frame your image so that your subject matter truly pops, the food styling techniques that will have your viewers getting hungry, and much more! Additionally, entire chapters are devoted to editing and managing your images in Lightroom, the props you need to have in order to create great food photos, and all the tips and tricks that will save you time and help make getting “the shot” that much easier.”

I, as a professional food photographer and tutor am happy to see quality content like this being published. There's nothing more upsetting than poor food photography and Corinna has created a powerful tool for anyone wanting to take a big step forward on their photography. I'll be keeping this book and referring to it constantly as a reminder of the basics that sometimes get forgotten.

—Xavier Buendia.

See all 9 customer reviews...

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Minggu, 15 Februari 2015

[W759.Ebook] Free PDF The Designer's Wardrobe: Seven Wardrobe Essentials for Christian Living, by Shelley Wise Reininger

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Based on the book of Colossians, the following ten lessons describe our clothing basics for our Christian life. Vital wardrobe essentials have characteristics to make them stand apart from the rest of the clothing of our life. The Great Designer, the Lord Jesus Christ, established these wardrobe essentials in our Christian life, which become the building blocks to achieving a solid and functional testimony. These wardrobe fundamentals will never go out of style, never look out of place, are versatile for every situation, and will stand the test of time. Little Black Dress of Mercy Black Pumps of Kindness Hat of Humbleness of Mind Earrings of Peace Purse of Meekness Pearls of Longsuffering Trenchcoat of Charity

Sales Rank: #5037850 in Books
Published on: 2011-11-22
Original language: English
Number of items: 1
Dimensions: 9.00" h x .27" w x 6.00" l, .36 pounds
Binding: Paperback
116 pages

About the Author
SHELLEY REININGER is a wife, bonus mom to two daughters, and a grandma to three children. With a business degree from Bob Jones University, she has taught courses in business and English for over thirteen years on the high school and college level. Shelley currently is employed as an accounting assistant and teaches a ladies' Sunday school class in her home church, while continually striving to make it her life goal of having 'compassion, making a difference' (Jude 22)

Most helpful customer reviews

0 of 0 people found the following review helpful.
excellent book. know the author and her life
By Marge
excellent book. know the author and her life...

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Sabtu, 31 Januari 2015

[V107.Ebook] Free Ebook Economic Control of Quality Of Manufactured Product, by Walter A. Shewhart

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2015 Reprint of 1931 Edition. Full Facsimile of the original edition. Not reproduced with Optical Recognition Software. The father of modern quality control, Walter A. Shewhart brought together the disciplines of statistics, engineering, and economics in a simple but highly effective tool: the control chart. This technique, and the principles behind it, has played a key role in economic development from the 1940's through to the present day. Most of Shewhart's professional career was spent at Western Electric as an engineer from 1918 to 1924 and at Bell Telephone Laboratories from 1925 until his retirement in 1956. In addition, he served for more than 20 years as the first editor of the Mathematical Statistics Series published by John Wiley & Sons.

Sales Rank: #202541 in Books
Published on: 2015-04-25
Original language: English
Number of items: 1
Dimensions: 9.21" h x 1.15" w x 6.14" l, 1.73 pounds
Binding: Paperback
516 pages

Most helpful customer reviews

10 of 10 people found the following review helpful.
the beginning of modern quality management...
By Tab
Before Six Sigma, TQM, SPC & Deming, there was Shewhart. This classic work by Dr. Shewhart introduces the principles that were to become the foundation for process quality control. While not as concise as his later "Statistical Method from the Viewpoint of Quality Control," this text provides a more in-depth introduction to basic statistical control concepts...very good for understanding the thinking behind Shewhart control charts.

1 of 1 people found the following review helpful.
1st and foremost of the classical SPC books to read
By Trotline
Along with "Statistical Method from the Viewpoint of Quality Control", Shewhart et.al. laid the groundwork for Statistical Process Control (SPC). Neither book is an easy read, even for the mathematically proficient, but worthy of chewing on until you get what Dr Shewhart is describing. Having read it in undergraduate studies, it was really a blessing to find it available through Amazon. Highly recommended for any engineer in manufacturing.

0 of 0 people found the following review helpful.
Still Realivant
By J. Elsner
After paging through this book, I was supprised to find that it still is one of the best books on quality control.

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Selasa, 20 Januari 2015

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Sales Rank: #4636732 in Books
Published on: 2006
Number of items: 1
Binding: Paperback

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Minggu, 18 Januari 2015

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The Articulate Voice cuts across all fields in providing basic information on voice production and techniques for improvement. As opposed to books which are geared more specifically toward the stage or to speech or ESL students, this text serves as a guide for all students studying or needing additional guidance in voice and diction. The Articulate Voice taps into research to help students understand why voice improvement is vital to a positive image. A basic text for voice and articulation, The Articulate Voice introduces principles of voice production and techniques for improving pitch, rate, volume, and quality. The text clearly and concisely describes voice production and explains its companion component - hearing.

Sales Rank: #1690521 in Books
Published on: 1998-10-20
Original language: English
Number of items: 1
Dimensions: .57" h x 6.98" w x 9.17" l,
Binding: Paperback
300 pages

From the Back Cover
Most books about voice and diction are geared toward a specific audience -- some focus on actors and broadcasters, some on speakers and leaders, others on foreigners who are learning English as a second language, and still others on people who simply need additional guidance about voice and diction. But this book covers them all. This book taps into research to help readers understand why voice improvement is vital to a positive image. A basic book for voice and articulation, this guide introduces principles of voice production and techniques for improving pitch, rate, volume, and quality. Photographs enable readers to see the shape of the mouth for certain sounds, General American English is used as an "industry standard to teach vowels and consonants. The book clearly and concisely describes voice production and explains its companion component-- hearing. Public speakers, communication specialists, ESL specialists and students, broadcasters, theater performers, and anyone interested in improving their voice and diction.

Most helpful customer reviews

2 of 2 people found the following review helpful.
This book was required for my voice and articulation theatre ...
By manny
This book was required for my voice and articulation theatre class. The exercises are very helpful, and the examples are helpful to understand the different styles of articulations of English..

2 of 2 people found the following review helpful.
I learned so much from this book. I needed ...
By J. T. J.
I learned so much from this book. I needed it for a theater class I took and we used it quite often. I still review it and use the exercises in order to continue improvements in my speech.

2 of 3 people found the following review helpful.
A beautifully written book.
By Kindle Customer
A really great read! The author's language was simple and made for easy reading. It felt like a teacher teaching children to understand what she or he is learning.
Theresa

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