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Business Essentials (8th Edition), by Ronald J. Ebert, Ricky W. Griffin
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The #1 brief Introduction to Business text.
Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in the Introduction to Business course and text. The eighth edition captures the widespread significance of these developments and presents their implications on businesses today.
- Sales Rank: #161016 in Books
- Brand: Brand: Prentice Hall
- Published on: 2010-02-07
- Original language: English
- Number of items: 1
- Dimensions: 10.70" h x .80" w x 8.40" l, 1.50 pounds
- Binding: Paperback
- 336 pages
- Used Book in Good Condition
Most helpful customer reviews
14 of 17 people found the following review helpful.
An O-K text, with a few gems.
By Jessica Leung
For your basic introductory business class, this book is good. It offers a lot of vocabulary, and I can see why a lot of people would say the book has no depth since most of the information can be drawn from simply living the real world. (Unless of course you live in a refrigerator.) So why bother grabbing the text if I can get the same exact knowledge from life?
Well, in the beginning, end and throughout each chapter, tons of real life examples are woven in to illustrate each of the "business essentials." On top of that, real quotes from millionares, successful CEOs and entrepreneurs, and trusted business executives allows the average student a valuable glance into what makes up a smart business mindset.
What's my point? To study business, you need to study the principles that real professionals swear by. Texts written by "just" business professors who don't actually participate in the business world really just don't cut the chase. They're probably broke anyway. Now textbooks with information from successful people, that's what's going to make a student of business really churn out a beautiful future.
So while the material is very, very basic. The real life examples are awesome. However, these lessons can be taught by even better books by great people like Stephen R. Covey and Dale Carnegie. But if you do need a book chock full o' business vocabulary and basics, this isn't a terrible pick. And it certainly does spell everything out.
3 of 3 people found the following review helpful.
Chances are, your boss should probably read this book
By Dairenn Lombard
There is cutting-edge information in this book about how to start, run, maintain and protect a business, whether it is a small partnership or a bustling enterprise of many employees. Ebert and Griffin do thorough job of presenting new concepts in an easily understood format that allows anyone with a high school diploma grasp the fundamentals of entrepreneurship. Of particular importance is stressing the ideas of assessing one's own strengths and weaknesses as well as the opportunities and threats in the marketplace. It talks about the critical nature of human resource management, how to retain productive employees and keep them motivated. You learn the all-important concept of strategic tactics for developing your short, intermediate and long-term goals, mission statement, a written code of ethics and corporate culture as well as understanding the crucial significance of your Organizational Stakeholders. Even if you don't plan on starting or buying your own business or franchise, even shift supervisors will greatly benefit from understanding how to improve their effectiveness on their team if they even read Half of this book. Sometimes the stories that come at the beginning of each chapter can be distracting, but this is a minor issue with the presentation. This is a must-read for anyone looking for their careers escalate in the business world.
3 of 3 people found the following review helpful.
Good book to start with
By Jen C.
I purchased this book for my class. It covers a lot of topics - how to open your own business to barriers to international trade to the nature of leadership. Basic overview and definitions, but nothing too deep. This book is exactly what its title is, "business essentials." One good thing about this book - The case studies that are presented are with the times (Facebook, Samuel Adams beer, Google).
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